Centro de Documentacion de Fundación MAPFRE - The Social business imperative : adapting your business model to the always-connected customer

MAP20190010078

The Social business imperative : adapting your business model to the always-connected customer / Clara Shih. — London : Pearson Education, 2016

228 p. ; 23 cm

Fondo donado por D. Antonio Huertas

Sumario: Social business imperative is the execution-oriented sequel to The Facebook Era's vision. The pages that follow describe how social media has come of age for business (what I refer to as social business) in an increasingly mobile world, how organizations can take a strategic, proactive approach to operationalize social business in every major function and department, and how these currently siloed initiatives can be together cohesively to deliver efficient, consistent customer experiences and unlock transformational new business models

ISBN 978-0-13-426343-4

1. Modelos de negocio . 2. Orientación al cliente . 3. Conectividad . 4. Social media . 5. Marketing social . 6. Nuevas tecnologías . I. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: MAP - 922.12 SHI SOC — Nº de registro: 052148

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