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The Social business imperative : adapting your business model to the always-connected customer

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MAP20190010078
Shih, Clara
The Social business imperative : adapting your business model to the always-connected customer / Clara Shih. — London : Pearson Education, 2016
228 p. ; 23 cm
Fondo donado por D. Antonio Huertas
Sumario: Social business imperative is the execution-oriented sequel to The Facebook Era's vision. The pages that follow describe how social media has come of age for business (what I refer to as social business) in an increasingly mobile world, how organizations can take a strategic, proactive approach to operationalize social business in every major function and department, and how these currently siloed initiatives can be together cohesively to deliver efficient, consistent customer experiences and unlock transformational new business models
ISBN 978-0-13-426343-4
1. Modelos de negocio . 2. Orientación al cliente . 3. Conectividad . 4. Social media . 5. Marketing social . 6. Nuevas tecnologías . I. Título.
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: MAP - 922.12 SHI SOC — Nº de registro: 052148
Empréstimo: DisponívelDisponível