MAP20190022897Silvestre, CésarWhite labelling : expertise and speed to market / César SilvestreSumario: Developing a new insurance product requires both a serious investment and deep product expertise. For many insurers this high barrier to entry deters them from expanding their product portfolio. However, reinsurance backed white labelled' products, which have been popular in the US for many years, are generating interest from insurers across Europe, in particular for products such as cyber insurance aimed at SMEs. César Silvestre, Specialty Treaty Underwriter at Beazley explains how white labelling' products
work and the benefits they offerEn: FullCover : seguros & risco. - Lisboa : MDS Consultores de Seguros e Risco. - 02/04/2019 Número 12 - 2019 abril , p. 86-871. Márketing de la empresa de seguros. 2. Productos de seguros. 3. Labelling.
