The Next frontier in digital and AI transformations

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20190024853</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220912143940.0</controlfield>
    <controlfield tag="008">190329s2019    usa||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.134</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20190011556</subfield>
      <subfield code="a">Gerbert, Philipp</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="4">
      <subfield code="a">The Next frontier in digital and AI transformations</subfield>
      <subfield code="c">Philipp Gerbert, Jan-Hinnerk Mohr, Michael Spira</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">Boston</subfield>
      <subfield code="b">The Boston Consulting Group</subfield>
      <subfield code="c">2019</subfield>
    </datafield>
    <datafield tag="300" ind1=" " ind2=" ">
      <subfield code="a">20 p.</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">The first wave of digital transformation increased reach and customization, improved processes, and boosted productivity, while also starting to systematically incorporate big data into workflows. Companies focused on creating the right context for digital to take root. They established strong ambitions and buy-in from senior leaders and improved the underlying IT and data infrastructure. They also worked on developing skills and creating a receptive culture, while embracing an ecosystem approach to digital and AI. Finally, they relentlessly focused on speed.</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080569815</subfield>
      <subfield code="a">Organizaciones</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080546991</subfield>
      <subfield code="a">Empresas</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080586546</subfield>
      <subfield code="a">Nuevas tecnologías</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080554866</subfield>
      <subfield code="a">Innovación</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080568641</subfield>
      <subfield code="a">Digitalización</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080556709</subfield>
      <subfield code="a">Tecnología</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080611200</subfield>
      <subfield code="a">Inteligencia artificial</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20190011563</subfield>
      <subfield code="a">Mohr, Jan-Hinnerk</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20190011570</subfield>
      <subfield code="a">Spira, Michael</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20100029008</subfield>
      <subfield code="a">The Boston Consulting Group</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20190011587</subfield>
      <subfield code="a">Henderson Institute</subfield>
    </datafield>
  </record>
</collection>