Centro de Documentacion de Fundación MAPFRE - The Next generations and insurance : understanding buying behaviours and preferences of younger adults

MAP20200001072

The Next generations and insurance : understanding buying behaviours and preferences of younger adults. — Brighton : Applied Systems UK, cop. 2018

20 p.

Sumario: As previous generations retire and move to a life stage in which they consume fewer products and services, younger millennial and Gen Z adults between the ages of 18 and 38 are becoming more relevant to the insurance industry in terms of size and spending power.
As a technology partner, we consider it our responsibility to inform insurance brokers about the latest industry trends. By imparting this knowledge, we strive to empower brokers to take advantage of new
business models and servicing options by meeting the needs of the changing consumer that will make their businesses profitable

1. Generación Z . 2. Jóvenes . 3. Millennials . 4. Mercado de seguros . 5. Cultura aseguradora . 6. Perspectivas del seguro . I. Applied Economics & Management Research Group . II. Título.