Ecosystems and platforms : how insurers can turn vision into reality
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20200008484 | ||
| 003 | MAP | ||
| 005 | 20230321114223.0 | ||
| 008 | 200117s2020 usa|||| ||| ||spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a219 | ||
| 245 | 0 | 0 | $aEcosystems and platforms$b: how insurers can turn vision into reality$cby Tanguy Catlin.. [et al] |
| 260 | $aNew York$bMcKinsey & Company$c2020 | ||
| 300 | $a9 p. | ||
| 520 | $aToday, insurers win by offering a product. Tomorrow, insurers will win by providing access to prevention and assistance services and by offering the right product to the right customer at the right time. Ecosystems can also create extra value if they are marketed to especially desirable customer segments. Once such customers enter the ecosystem, individual products and services can keep the customers' transactions inside the ecosystem by referring customers to other solutions within the ecosystem | ||
| 650 | 4 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 4 | $0MAPA20170006503$aTransformación digital | |
| 650 | 4 | $0MAPA20100062326$aPlataformas digitales | |
| 650 | 4 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 4 | $0MAPA20080598358$aProductos de seguros | |
| 650 | 4 | $0MAPA20150007001$aCarta de servicios | |
| 650 | 4 | $0MAPA20080612474$aServicios asistenciales | |
| 650 | 4 | $0MAPA20080603885$aServicios compartidos | |
| 700 | 1 | $0MAPA20200005629$aCatlin, Tanguy | |
| 710 | 2 | $0MAPA20080442569$aMcKinsey & Company |