Centro de Documentacion de Fundación MAPFRE - Nation brands 2019 : the annual report on the most valuable and strongest nation brands

Publicação: [London] : Brand Finance, 2020Descrição física: 17 p. Notas: Sumario: Foreword -- Executive Summary -- Brand Finance Nation Brands (USD bn) -- Brand Valuation Methodology -- Brand Finance Network's Insights -- Geographic Branding -- How to Build an Effective Location Brand IdentityMateria / lugar / evento: Ranking Marcas Imagen de marca Valoración Marketing estratégico Otros autores: Brand Finance
Outras classificações: 922.112