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MAP20200012481Reeves, MartinWhen resilience is more important than efficiency / Martin Reeves, Raj Varadarajan. — Boston : The Boston Consulting Group, 20205 p.Sumario: The recipe for streamlining an enterprise is familiar: benchmark costs against those of competitors, set cost reduction targets in each area to par (adjusted for scale and scope), and implement. Or, even more simply, set and pursue the cost reduction targets required to increase profitability to desired levels. It seems like a matter of simple arithmetic and an infallible recipe for increasing profitablybut this is not necessarily so1. Empresas. 2. Resiliencia. 3. Gestión de empresas. 4. Planes estrátegicos. 5. Rentabilidad. 6. Planificación estratégica. I. Varadarajan, Raj . II. The Boston Consulting Group. III. Henderson Institute. IV. Título.