COVID-19 and the automotive consumer : how can automotive organizations re-engage consumers and reignite demand?

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      <subfield code="a">Even before the COVID-19 pandemic, the global automotive industry was grappling with a prolonged slowdown: the number of vehicles sold across major global markets, for example, dropped to 90 million units in 2019, significantly less than the record 95 million vehicles sold in 2017.1 Against this backdrop, the COVID-19 outbreak has been a significant body blow to the industry. New vehicle sales declined in China by 42% in Q1 2020 and large automakers in US have reported sales declines, ranging from 37% to 50%.</subfield>
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