Centro de Documentacion de Fundación MAPFRE - The Consumer and COVID-19 : global consumer sentiment research in the consumer products and retail industry

MAP20200016038

The Consumer and COVID-19 : global consumer sentiment research in the consumer products and retail industry. — Paris [etc.] : Capgemini Research Institute, 2020

16 p.

Sumario: As countries move along the COVID-19 curve, traditional shopping behavior is significantly disrupted and transformed: Uncertainty is high, many businesses are shut, and people are concerned about recession. With these recession concerns, they are keeping a closer eye on spending: customers are focusing on essential goods rather than lifestyle and leisure products, for example. At the same time, with lockdown measures in place around the world, there has been a surge in the use of online channels. In this fast-changing and volatile environment, how can consumer products and retail organizations drive operational resilience and maintain their pre-crisis focus on customer relationships and engagement?

1. COVID-19 . 2. Coronavirus . 3. Pandemias . 4. Recesión económica . 5. Comportamiento del consumidor . 6. Comercio electrónico . 7. Tendencias . 8. Internet . I. Capgemini Research Institute . II. Título.