Energy retailers : facing the toughest transition in the energy sector

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      <subfield code="a">Power and gas selling is commoditizing at lightning speed in an open market in which competition is hyper-agile and creative with retail add-on services. As a result, increasing customer switching rates and thinner margins directly impact traditional incumbent retailers. A key question is if and how these companies can shift their business models to break free from traditional positions to capitalize on the opportunities created by an ever-growing energy ecosystem. In this paper, we offer a view of the challenges energy retailers face, and which strategic moves they need to consider to reinvent themselves and stay relevant in the future. Guided by their sense of purpose, retailers need to consider where in the ecosystem they want to focus and with which partners, as well as how to transform their organizations to anticipate innovation and create services that adapt to changing consumer behaviors.</subfield>
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