Rethinking on-demand mobility

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      <subfield code="a">Rethinking on-demand mobility</subfield>
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      <subfield code="a">We love them and we hate them. Enabled by ubiquitous connectivity, ever more powerful smartphones, and cloudhosted applications, private on-demand ride-hailing platforms  called transport network companies (TNCs) in the United States  have changed the urban mobility landscape for good. In the space of a decade, companies such as Uber, Lyft and DiDi have become globally recognized brand names and multi-billion-dollar businesses. They started out by targeting young, affluent and digital-savvy consumers but, over time, succeeded in attracting the population at large by providing flexible, fast, door-to-door mobility solutions that were also safer and mostly cheaper. It is not all good news, of course. The onerous working conditions of their drivers have created controversy, and their business model has still to prove its financial sustainability.</subfield>
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