Centro de Documentacion de Fundación MAPFRE - State of marketing : insights and trends from nearly 7,000 senior marketers leading through change

Edição: 6ª Ed.Publicação: San Francisco, CA : Salesforce Research, 2020Descrição física: 88 p.Notas: Sumario: Data in this report is from a double-blind survey conducted from January 8 through February 11, 2020, that generated 6,950 responses from full-time marketing leaders those holding a manager or higher leadership role. Respondents include marketers from B2B, B2C, and B2B2C companies across North America, Latin America, Asia Pacific, Europe, the Middle East, and Africa.Materia / lugar / evento: Marketing Directivos de empresas Experiencia del cliente Innovación empresarial Tendencias Encuestas COVID-19 Pandemias Otros autores: Salesforce Research
Outras classificações: 922.112.1