Centro de Documentacion de Fundación MAPFRE - Risk, reputation and accountability : a governance perspective of disruptive events

MAP20200021353

Risk, reputation and accountability : a governance perspective of disruptive events / Deborah Pretty . — London : Pentland Analytics, 2020

20 p.

Sumario: This is a study of disruptive events. Decisions we make around these sudden, disorderly and often dramatic events have a direct impact on our companies' fortunes. Lying at the heart of this dynamic is the risk to corporate reputation, an asset built up usually over many years of wise decision-making and valued by investors. But the virtuous cycle between reputation and value is both fickle and fragile. Barely a week passes without headlines of some beleaguered chief executive battling their way through a reputation crisis, a cyber attack or a natural disaster. When the virtuous cycle is broken, it carries enduring consequences for the company's future (and usually for the chief executive too)

1. Riesgo reputacional . 2. Reputación corporativa . 3. Riesgos intangibles . 4. Riesgos emergentes . 5. Gerencia de riesgos . 6. Riesgo estratégico . 7. Valoración de riesgos . 8. Reputación . I. Pentland Analytics . II. Título.