Centro de Documentacion de Fundación MAPFRE - Consumer, products and retail : how sustainability is fundamentally changing consumer preferences

MAP20200025313

Consumer, products and retail : how sustainability is fundamentally changing consumer preferences / Kees Jacobs...[Et al.]. — Paris [etc.] : Capgemini Research Institute, 2020

48 p.

Sumario: Growing concerns about environmental challenges and the need for conservation of natural resources as well as greater expectations around societal issues have brought sustainability into the mainstream for consumers and organizations. This extensive research program analyzes the impact of sustainability on consumers' purchasing patterns and examines how far organizations have come in understanding and meeting their expectations

1. Sostenibilidad . 2. Impacto ambiental . 3. Comportamiento del consumidor . 4. Protección del medio ambiente . 5. Planes estrátegicos . 6. Estrategia empresarial . 7. Compromiso empresarial . I. Jacobs, K. . II. Capgemini Research Institute . III. Título.