The Health fix : how COVID-19 has transformed consumers' attitudes to health and accelerated the future of digital healthcare
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<subfield code="a">The current health crisis is a wake-up call. Even in a global society that has seen significant advances in technology and healthcare, COVID-19 threatens the physical health and emotional well-being of us all. This realization has consequences for how consumers view their own health and how they plan to safeguard it and it is leading to fundamental shifts in behavior. For example, recent research we conducted into consumer behavior in consumer products and retail found that 77% will be more cautious about their health once the pandemic is over. To take a deeper look at this issue, this research explores the health-consciousness of consumers and how the pandemic has changed their attitudes, expectations, and how they reach health decisions. How do consumers view their physical and mental health today? How open are consumers to using digital technologies to manage their health? What changes have Empowered Consumers made to be more proactive about taking care of their health?</subfield>
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