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Burnishing the brand
Recurso electrónico / Electronic resource
MAP20200032236
McNamara, Paul ‌
Burnishing the brand / Paul McNamara
Sumario: As more and more insurance business is conducted virtually, the value of a contemporary and inclusive brand becomes ever more important. HSBC Life's Mr Edward Moncreiffe outlines the strategy for invigorating an established insurance brand to become the number one in its market
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/10/2020 Número 10 - octubre 2020 , p. 20-21
1. Mercado de seguros ‌. 2. Empresas de seguros ‌. 3. Imagen de marca ‌. 4. Imagen corporativa ‌. I. Título.