Centro de Documentacion de Fundación MAPFRE - Into Z future : understanding generation Z, the next generation of super creatives

MAP20210004094

Into Z future : understanding generation Z, the next generation of super creatives. — New York : Innovation Group : Wunderman Thompson Intelligence, 2019

70 p.

Sumario: Having grown up with social media, digital creative tools and entrepreneurial online platforms at their fingertips, generation Z (ages 13 to 22 years old) is the most digitally creative generation to date. They're the hyper-connected, highly opinionated generation, moved to activism as the internet and social media landscape has made them acutely conscious of and concerned about world events. Having lived in an era of overall progress when it comes to issues like marriage equality and body positivity, they're forging new territory in broader conversations about identity; this is the cohort of gender fluidity and inclusivity in all its forms

1. Tendencias . 2. Cambio cultural . 3. Redes sociales . 4. Comportamiento del consumidor . 5. Creatividad . 6. Generación Z . I. Wunderman Thompson Intelligence . II. Innovation Group . III. Título.