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2020 Global marketing trends : bringing authenticity to our digital age
Recurso electrónico / Electronic resource
MAP20210004117
2020 Global marketing trends : bringing authenticity to our digital age. — New York : Deloitte Insights, 2019
72 p.
En inglés y español
Sumario: Our first Global Marketing Trends report is, in many ways, a response to this Fourth Industrial Revolution. Yet, it's not a technology report. For no matter which era we live in or the technology it brings forth, the human remains constant throughout this relay of revolutions. This report is intended to guide C-suite leadership in developing their strategies in this fast-changing digital milieu, while keeping the human front and centre
1. Marketing ‌. 2. Tendencias ‌. 3. Planes estrátegicos ‌. 4. Liderazgo ‌. 5. Estrategia empresarial ‌. 6. Digitalización ‌. I. Deloitte Insights ‌. II. Título.