Centro de Documentacion de Fundación MAPFRE - Guide insurance customers to safety and well-being : Accenture's global insurance consumer study 2021

MAP20211007880

Guide insurance customers to safety and well-being : Accenture's global insurance consumer study 2021 / Kenneth Saldanha, Todd Staehle. — London [etc] : Accenture, 2021

13 p.

Sumario: A mature and historically stable industry, insurance has operated on established, reliable business strategies and methods. But when digital technology really began to take hold with consumers, it upended traditional insurance models. The good news is that the same technology disrupting insurers can be used to grow their business, ensuring relevance and the personalized insurance experience consumers want. As noted in our preview report, Three ways COVID-19 is changing insurance, our bi-annual study of insurance consumers reveals how attitudes and behaviors are shiftingand point toward actions insurers can take

1. Empresas de seguros . 2. Comportamiento del consumidor . 3. Mercado de seguros . 4. Perspectivas del seguro . 5. Tendencias . 6. Experiencia del cliente . I. Staehle, Todd . II. Accenture . III. Título.