Where's the payback on digital innovation in insurance? : prioritizing the right innovation investments

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      <subfield code="a">Where's the payback on digital innovation in insurance?</subfield>
      <subfield code="b">: prioritizing the right innovation investments</subfield>
      <subfield code="c">Kanneth Saldana; Jean-François Gasc</subfield>
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      <subfield code="a">In the days before data and analytics made marketing more measurable, retail pioneer John Wanamaker famously wondered which half of his advertising budget was wasted. Likewise, many insurance executives ask themselves which of their digital investments are delivering a return and which are not. Our analysis of leading insurers around the world found a high correlation between those who madeand communicatedinvestments in distribution and customer experience innovations and those with strong performance in top line, net income and market valuation.</subfield>
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