A Brand's new world : rewiring marketing for performance and growth.

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<nonSort xml:space="preserve">A  </nonSort>
<title>Brand's new world</title>
<subTitle>: rewiring marketing for performance and growth</subTitle>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20210031182">
<namePart>Falcone, Jeannine</namePart>
<nameIdentifier>MAPA20210031182</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20210031199">
<namePart>Seegert, Jason</namePart>
<nameIdentifier>MAPA20210031199</nameIdentifier>
</name>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080436353">
<namePart>Accenture</namePart>
<nameIdentifier>MAPA20080436353</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">gbr</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">London</placeTerm>
</place>
<publisher>Accenture</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
</physicalDescription>
<abstract displayLabel="Summary">Marketers did amazing things to connect with customers when the world shut down. Against the odds. They navigated pandemic marketing with fractured organizations, partners that aren't incented to work together and shrinking marketing budgets. Some performed better than others. But now many are left wondering why marketing has become harder than ever.</abstract>
<note type="statement of responsibility">Jeannine Falcone, Jason Seegert</note>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551636">
<topic>Marketing</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080602406">
<topic>Marketing estratégico</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606091">
<topic>Estrategia empresarial</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080552022">
<topic>Pandemias</topic>
</subject>
<classification authority="">922.112.1</classification>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">210908</recordCreationDate>
<recordChangeDate encoding="iso8601">20210910092858.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20210026263</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>