Privacy by design : exceeding customer expectations

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<title>Privacy by design</title>
<subTitle>: exceeding customer expectations</subTitle>
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<namePart>Google</namePart>
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<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20090041431">
<namePart>IPSOS</namePart>
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<place>
<placeTerm type="code" authority="marccountry">fra</placeTerm>
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<issuance>monographic</issuance>
<place>
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<publisher>Google</publisher>
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<dateIssued>2021</dateIssued>
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<abstract displayLabel="Summary">Marketers are used to adapting to changing consumer preferences. But now they must address one of the most significant shifts in the relatively short  history of digital advertising.
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080592875">
<topic>Protección de datos</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20120023437">
<topic>Marketing digital</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080555979">
<topic>Privacidad</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20210010484">
<topic>Datos abiertos</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080624019">
<topic>Comportamiento del consumidor</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20150006509">
<topic>Experiencia del cliente</topic>
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