Financial Wellbeing : Is it the key to reinventing life insurance?

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      <subfield code="a">The concept of financial wellbeing recognises the link between the general wellbeing of individuals and the availability of sufficient resources throughout the life course to meet ongoing financial obligations and achieve future financial aspirations. While ensuring financial wellbeing is the core purpose of life insurance, traditional business models have come under stress as socio-economic, demographic, health and technological developments, combined with a protracted period of low interest rates, have dented the appeal of savings-oriented life insurance globally. Not only has this gradually eroded the financial wellbeing of individuals, it has also raised questions about how the life insurance business should evolve in the future. </subfield>
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