Centro de Documentacion de Fundación MAPFRE

MAP20230004739

Accenture life trends 2023 / Mark Curtis...[et al.]. — Dublin : Accenture, 2023

86 p.

Sumario: The outcomes will look different from what we've seen before, thanks to changes in attitudes and maturing technology. Marketing relationships will be altered as the power dynamic shifts between brands and customers. Leaders will need to be prepared to reshape the power dynamic with hybrid workers, for the good of innovation and working relationships. — Ámbito geográfico: Internacional

1. Marketing de la marca . 2. Digitalización . 3. Inteligencia artificial . 4. Blockchain . 5. Consumidores . 6. Tendencias . I. Curtis, Mark . II. Accenture . III. Título.