Centro de Documentacion de Fundación MAPFRE - Simple processes for smarter customers

MAP20230005125

Simple processes for smarter customers. — Tokyo : NTT Data, 2021

36 p.

Sumario: Insurance is changing, the existence of increasingly digital and demanding customers, the entry of ambitious digital competitors and digitalization of large insurers, means the Insurance landscape has changed. Non-innovative companies that do not provide the experience demanded by users are finding it increasingly difficult to attract and retain customers. It is the era of the Insurance Liquid Ecosystems, where contextual and modular products and services are required to meet customer demands. — Ámbito geográfico: Internacional

1. Mercado de seguros . 2. Empresas de seguros . 3. Experiencia del cliente . 4. Retención de clientes . 5. Digitalización . 6. Innovación empresarial . I. NTT Data . II. Título.