Centro de Documentacion de Fundación MAPFRE - Target group : motorcycle owners in Spain

MAP20230008355

Target group : motorcycle owners in Spain. — Hamburg : Statista, 2023

30 p.

Demographic profile -- Consumer lifestyle -- Consumer attitudes -- Marketing touchpoints. — Sumario: This report analyses consumers that answered ''Motorcycle'' to the multi-pick question ''Which of these items do you permanently have available in your household?''. The report offers the reader a comprehensive overview of motorcycle owners in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark motorcycle owners in Spain (''target group'') against the average Spanish onliner, labelled as ''all respondents'' in the charts

1. Consumidores . 2. Motocicletas . 3. Comportamiento del consumidor . 4. Análisis demográfico . 5. Sector automoción . 6. España . I. Statista . II. Título.