Centro de Documentacion de Fundación MAPFRE - The Value of getting personalization right or wrong is multiplying

MAP20230012703

The Value of getting personalization right or wrong is multiplying / Nidhi Arora...[et al.]. — New York : McKinsey & Company, 2021

11 p.

Sumario: Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains. — Ámbito geográfico: Internacional

1. Marketing de la marca . 2. Personalización de productos . 3. Marketing relacional . 4. Experiencia del cliente . 5. Fidelización de clientes . 6. Comportamiento del consumidor . 7. Ventaja competitiva . I. Arora, Nidhi . II. McKinsey & Company . III. Título.