Centro de Documentacion de Fundación MAPFRE - Mexican consumers seek value and convenience and find it online

MAP20230015728

Mexican consumers seek value and convenience and find it online / by Fernando Hiraoka and Diego Martin Del Campo. — New York : McKinsey & Company, 2023

8 p. . — (Consumer Packaged Goods Practice)

Sumario: The latest consumer sentiment survey in Mexico reveals lasting pandemic effects on consumer behavior, including reduced spending and more online shopping. These are among the findings of a ConsumerWise survey conducted in early 2023 among more than 1,000 Mexican consumers across income groups

1. Consumo . 2. Comportamiento del consumidor . 3. Comercio electrónico . 4. Experiencia del cliente . 5. Estadísticas . 6. Encuestas . 7. México . 8. América Latina . I. Campo, Diego Martin del . II. McKinsey & Company . III. Título.