Gen AI : a guide for CFOs

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      <subfield code="a">Technology changes every business, often radically, and the pace of change is getting faster. Now, generative AI (gen AI) is beginning to show its disruptive potential (see sidebar Gen AI: A primer). The technology won't affect all businesses equally, and certainly not at the same time. Yet across industries and geographies, gen AI could present substantial opportunities for significant value creation. But value doesn't create itself. Instead, it's the CFO's role to allocate resources at the enterprise levelrapidly, boldly, and disproportionately to the projects that create the most value, regardless of whether they are driven by gen AI </subfield>
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