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It's for real : generative AI takes hold in insurance distribution

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      <subfield code="a">It's for real</subfield>
      <subfield code="b">: generative AI takes hold in insurance distribution</subfield>
      <subfield code="c">Sean O'Neill, Rebecca Stephens-Wells, Bhavi Mehta y Harshveer Singh</subfield>
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      <subfield code="a">As generative AI permeates insurance company operations, early initiatives suggest that the technology will transform distribution in four ways</subfield>
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