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Gen AI in customer care : Early successes and challenges

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Registro MARC
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24510‎$a‎Gen AI in customer care ‎$b‎: Early successes and challenges
260  ‎$a‎New York‎$b‎McKinsey & Company‎$c‎2024
300  ‎$a‎7 p.
520  ‎$a‎The contact center emerged as an early use case for generative AI with varied success. Organizations can learn from early adopters and think about their adoption strategies across three horizons.
650 4‎$0‎MAPA20080611200‎$a‎Inteligencia artificial
650 4‎$0‎MAPA20080589189‎$a‎Atención al cliente
650 4‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 4‎$0‎MAPA20080546991‎$a‎Empresas
650 4‎$0‎MAPA20120026414‎$a‎Eficiencia operacional
7102 ‎$0‎MAPA20080442569‎$a‎McKinsey & Company
856  ‎$u‎https://www.mckinsey.com/capabilities/operations/our-insights/gen-ai-in-customer-care-early-successes-and-challenges