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Gen AI in customer care : Early successes and challenges

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MAP20240007874
Gen AI in customer care
: Early successes and challenges
. — New York : McKinsey & Company, 2024
7 p.
Sumario: The contact center emerged as an early use case for generative AI with varied success. Organizations can learn from early adopters and think about their adoption strategies across three horizons
1. Inteligencia artificial . 2. Atención al cliente . 3. Estrategia empresarial . 4. Empresas . 5. Eficiencia operacional . I. McKinsey & Company . II. Título.