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| 001 | | | MAP20070031594 |
| 003 | | | MAP |
| 005 | | | 20080417183925.0 |
| 008 | | | 990210s1998 fra 000|0fre |
| 020 | | | $a2-7081-2180-4 |
| 040 | | | $aMAP$bspa |
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| 100 | 1 | | $0MAPA20080061661$aBadoc, Michel |
| 245 | 1 | 0 | $ae-Marketing de la banque et de l'assurance$b: innovations technologiques et mutations marketing$cMichel Badoc, Bertrand Lavayssière, Emmanuel Copin |
| 260 | | | $aParis$bEditions d'Organisation$c1998 |
| 300 | | | $a223 p.$c24 cm |
| 520 | | | $aLe marketing financier confronté au défi technologique -- L'avènement de l'e-Marketing -- Faire évoluer l'organisation de la banque et de l'assurance pour favoriser la mise en oeuvre de l'e-Marketing |
| 650 | 1 | 1 | $0MAPA20080590567$aEmpresas de seguros |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 1 | 1 | $0MAPA20080538217$aBanca |
| 650 | 1 | 1 | $0MAPA20080586546$aNuevas tecnologías |
| 650 | 1 | 1 | $0MAPA20080597481$aMarketing financiero |
| 650 | 1 | 1 | $0MAPA20080567491$aTelemarketing |
| 650 | | | $0MAPA20190001328$aMárketing de la empresa de seguros |
| 700 | 1 | | $0MAPA20080285807$aLavayssière, Bertrand |
| 700 | 1 | | $0MAPA20080127602$aCopin, Emmanuel |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
