e-Marketing de la banque et de l'assurance : innovations technologiques et mutations marketing
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<subTitle>: innovations technologiques et mutations marketing</subTitle>
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<namePart>Lavayssière, Bertrand</namePart>
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<namePart>Copin, Emmanuel</namePart>
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<abstract displayLabel="Summary">Le marketing financier confronté au défi technologique -- L'avènement de l'e-Marketing -- Faire évoluer l'organisation de la banque et de l'assurance pour favoriser la mise en oeuvre de l'e-Marketing</abstract>
<note type="statement of responsibility">Michel Badoc, Bertrand Lavayssière, Emmanuel Copin</note>
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<topic>Banca</topic>
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<topic>Nuevas tecnologías</topic>
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<topic>Márketing de la empresa de seguros</topic>
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