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The Earthscan Reader in risk and modern society

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      <subfield code="a">The psychometric paradigm -- The social construction of risk -- Risk comparisons -- Cultural theory: An alternative to the psychometric paradigm? -- From risk perception to risk communication -- The importance of the media and the social amplification of risk -- Trust -- Mental models -- Optimistic bias or unreal optimist -- Examples of what social scientists can do</subfield>
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