Pesquisa de referências

Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Marketing de servicios</title>
<subTitle>: estrategias para turismo, finanzas, salud y comunicación</subTitle>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080065706">
<namePart>Cobra, Marcos</namePart>
<nameIdentifier>MAPA20080065706</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080355753">
<namePart>Villamiza, Germán Alberto</namePart>
<nameIdentifier>MAPA20080355753</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080288914">
<namePart>Narváez Rozo, Alberto</namePart>
<nameIdentifier>MAPA20080288914</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">bra</placeTerm>
</place>
<dateIssued encoding="marc">2000</dateIssued>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Santa Fe de Bogotá [etc.]</placeTerm>
</place>
<publisher>McGraw-Hill Interamericana</publisher>
<dateIssued>imp. 2000</dateIssued>
<edition>2ª ed</edition>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<extent>255 p. 24 cm</extent>
</physicalDescription>
<abstract>Conceptos para comprender el área de servicios -- Administración de la demanda de servicios -- Estrategias de retención de clientes. Valor percibido, gerencia de expectativas y calidad -- Estrategias de precios, distribución y comunicación -- Modalidades de marketing de servicios</abstract>
<note type="statement of responsibility">Marcos Cobra ; trad. Germán Alberto Villamizar ; revisión técnica Alberto Narváez Rozo</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080607104">
<topic>Marketing de servicios</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080592448">
<topic>Planes de marketing</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080578039">
<topic>Sector servicios</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080545628">
<topic>Turismo</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080588267">
<topic>Telecomunicaciones</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080554750">
<topic>Hospitales</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080615338">
<topic>Segmentación de mercados</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606091">
<topic>Estrategia empresarial</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080597481">
<topic>Marketing financiero</topic>
</subject>
<classification authority="">922.112.1</classification>
<location>
<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
</location>
<identifier type="isbn">958-41-0118-8</identifier>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">010305</recordCreationDate>
<recordChangeDate encoding="iso8601">20080417184820.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20070034448</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>