Márketing y gestión comercial de seguros
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<title>Márketing y gestión comercial de seguros</title>
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<dateIssued>2001</dateIssued>
<edition>2ª ed.</edition>
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<abstract>El sector asegurador y sus elementos clave desde una óptica de márketing -- El márketing en el sector seguros -- Gestión comercial en seguros</abstract>
<note>En cub. : Fundación MAPFRE Estudios, Instituto de Ciencias del Seguro</note>
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<topic>Empresas de seguros</topic>
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<topic>Marketing</topic>
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<topic>Management</topic>
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<topic>Mercado de seguros</topic>
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<topic>Mediación de seguros</topic>
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<topic>Investigación comercial</topic>
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<topic>Distribución de seguros</topic>
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<topic>Marketing mix</topic>
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<topic>Técnicas de venta</topic>
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<topic>Obras generales</topic>
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<topic>Márketing de la empresa de seguros</topic>
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<identifier type="isbn">84-7100-774-6</identifier>
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