Centro de Documentacion de Fundación MAPFRE - Knowledge management : a state of the art guide : models & tools, strategy, intellectual capital, planning, learning, culture, processes

MAP20070036184

Knowledge management : a state of the art guide : models & tools, strategy, intellectual capital, planning, learning, culture, processes / Paul R. Gamble & John Blackwell. — London : Kogan Page, 2001

226 p. ; 23 cm

What do we know? The state of the art -- Drivers of the new economy -- Practice orientation -- Process orientation -- Communities of practice and knowledge conversation -- Transparent marketing -- The knowledge management matrix -- Learning and knowledge -- Technology and knowledge management -- Measurement and evaluation

ISBN 0-7494-3649-2

1. Gestión del conocimiento . 2. Capital intelectual . 3. Estrategia empresarial . 4. Marketing . 5. Internet . 6. Intranet . 7. Comercio electrónico . I. Blackwell, John . II. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: MAP - MBA 922.111 GAM KNO — Nº de registro: 032855

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