La Preparación del plan de marketing
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<title>Preparación del plan de marketing</title>
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<namePart>Parmerlee, David</namePart>
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<publisher>Gestión 2000</publisher>
<dateIssued>D.L. 2002</dateIssued>
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<abstract>Predicción de los logros de márketing -- Afirmación de la dirección del márketing -- Programación del márketing mix -- Implementación del plan de márketing -- Determinación del presupuesto de márketing -- Institución de los controles de márketing -- Presentación del plan de márketing</abstract>
<note type="statement of responsibility">David Parmerlee</note>
<note>En port.: American Marketing Association</note>
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<topic>Planes de marketing</topic>
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<topic>Dirección de marketing global</topic>
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<topic>Marketing mix</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080566852">
<topic>Planificación</topic>
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<topic>Empresas</topic>
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