Comercialismo estructural : la experiencia del grupo asegurador MAPFRE

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Comercialismo estructural</title>
<subTitle>:  la experiencia del grupo asegurador MAPFRE</subTitle>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080414870">
<namePart>Hernando de Larramendi y Montiano, Ignacio</namePart>
<nameIdentifier>MAPA20080414870</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">S.l</placeTerm>
</place>
<publisher>s.n]</publisher>
<dateIssued>1977</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<internetMediaType>application/pdf</internetMediaType>
</physicalDescription>
<abstract>Comunicación -- Anexos estadísticos -- Otros anexos</abstract>
<note type="statement of responsibility">Ignacio Hernando de Larramendi</note>
<note>En port.: Comunicación presentada al IVème Colloque International des Dirigeants D'Entreprises d'Assurance, organizado por el Comite d'action pour la productivité dans l'Assurance (C.A.P.A.)</note>
<note>Separata del Fondo donado por D. Ernesto Caballero</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080439705">
<name type="corporate">
<namePart>Sistema MAPFRE</namePart>
</name>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606114">
<topic>Estructura empresarial</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586836">
<topic>Política comercial</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080607524">
<topic>Organización comercial</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
</subject>
<classification authority="">020</classification>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">030311</recordCreationDate>
<recordChangeDate encoding="iso8601">20101117155227.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20070037025</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>