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Los 80 Conceptos esenciales de marketing de la A a la Z

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<title>80 Conceptos esenciales de marketing de la A a la Z</title>
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<namePart>Kotler, Philip</namePart>
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<namePart>Cámara, Dionisio</namePart>
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<namePart>Bilbao, Sergio</namePart>
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<dateIssued encoding="marc">2003</dateIssued>
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<abstract>Explica los 80 conceptos e ideas de la A a la Z, más necesarios para que las personas de negocios puedan controlar el lenguaje de un mercado competitivo y cambiante, como es el marketing.                                                                   </abstract>
<note type="statement of responsibility">Philip Kotler ; trad. de Dionisio Cámara, Sergio Bilbao</note>
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<topic>Manuales</topic>
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<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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