O Marketing de distribuição da previdência complementar aberta

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<title>O Marketing de distribuição da previdência complementar aberta</title>
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<abstract>As origens do mercado de previdência complementar -- As previdência social brasileira --  As causas da crise da previdência social -- O desenvolvimiento da cultura de previdência complementar -- A regulamentação da previdência complementar -- As inter-relações do segmento de previdéncia complementar aberta no ambiente económico -- O mercado da previdência complementar aberta -- A evolução das reservas técnicas -- O market share -- O publico-alvo da previdéncia complementar aberta-a demanda -- Os vendedores de previdéncia complementar aberta- a oferta -- Os productos de previdéncia complementar aberta -- O marketing da previdência complementar aberta -- O posicionamiento do producto -- Os canais de distribuição -- Tipologia de canais -- Varejo -- Estratégias para composição de canais -- Gerenciamento de canais de distribuição -- Conclusão </abstract>
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<topic>Distribución de seguros</topic>
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<topic>Márketing de la empresa de seguros</topic>
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<title>Cadernos de seguro. Teses</title>
<partNumber>vol. 7, nº.12</partNumber>
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