O Marketing de distribuição da previdência complementar aberta
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<subfield code="a">As origens do mercado de previdência complementar -- As previdência social brasileira -- As causas da crise da previdência social -- O desenvolvimiento da cultura de previdência complementar -- A regulamentação da previdência complementar -- As inter-relações do segmento de previdéncia complementar aberta no ambiente económico -- O mercado da previdência complementar aberta -- A evolução das reservas técnicas -- O market share -- O publico-alvo da previdéncia complementar aberta-a demanda -- Os vendedores de previdéncia complementar aberta- a oferta -- Os productos de previdéncia complementar aberta -- O marketing da previdência complementar aberta -- O posicionamiento do producto -- Os canais de distribuição -- Tipologia de canais -- Varejo -- Estratégias para composição de canais -- Gerenciamento de canais de distribuição -- Conclusão </subfield>
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