Financial services : a success this time around?

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<title>Financial services</title>
<subTitle>: a success this time around?</subTitle>
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<namePart>Haller, Matthias</namePart>
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<namePart>University of St. Gallen</namePart>
<namePart>Institute of Insurance Economics</namePart>
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<publisher>University. Institute of Insurance Economics</publisher>
<dateIssued>1998</dateIssued>
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<abstract>Introduction -- Financial services: initiatives in the United states and European reactions --  Europe: the paradoxes of reactions -- Marketing and thinking in terms of functions as the key factors of breakthrough -- Financial services: from function-orientation to the extended product concept -- Realisation of financial services within networks</abstract>
<note type="statement of responsibility">Matthias Haller</note>
<note>En la port.: Original German publication in: "Allfinaz oder Financial Services?. Aktuelle trends im Finanzdienstleistungsbereich". Bernet Beat, Haller Matthias, Maas Peter (publ.) Institute for Insurance Economics of the University of St. Gallen 1998, pages 11-52</note>
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<topic>Servicios financieros</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080538217">
<topic>Banca</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
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<topic>Bancaseguros</topic>
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<topic>Entidades financieras</topic>
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<topic>Marketing bancario</topic>
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<topic>Estados Unidos</topic>
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<topic>Europa</topic>
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