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2nd Meeting of the Geneva Association's : Global Insurance Communications Network, Zurich, 6-7 december 2004

Recurso electrónico / electronic resource
Registro MARC
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5208 ‎$a‎15 years behind the times : branding in financial services -- Insurance and the U.S. Public -- "One company without borders" a case study in cultural change management -- Communicating change. Consistency is key -- The faces of reputation -- 20 years to build a Worldwide leading brand
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