Centro de Documentacion de Fundación MAPFRE

MAP20070042348

World insurance report / Capgemini, EFMA. — [S.l.] : Capgemini : EFMA, 2007

Key findings -- Adapting and supporting a customer-centric business strategy to drive profitable growth -- understanding and enabling the distribution network through a partnership approach -- Aligning pricing strategies and product portfolios with customer needs -- Competing in tomorrow's insurance market -- Methodology

1. Mercado de seguros . 2. Empresas de seguros . 3. Estrategia empresarial . 4. Satisfacción del cliente . 5. Orientación al mercado . 6. Márketing de la empresa de seguros . I. Capgemini . II. European Financial Management and Marketing Association . III. Título.