Centro de Documentacion de Fundación MAPFRE - Health and safety campaigning : getting the message across

Publicação: Luxembourg : Office for Official Publications of the European Communities, 2001Notas: Bibliografía: P. 675-687Sumario: Part I. preparing and organising a campaign: before you get started; an overview of how to put together a campaign; essential ingredients for sucesss; planning your campaign; getting ready for the launch; final checklist; lift off; evaluating your campaign's impact; what next? -- Part II. campaigning skills: tips on how to write and present information; how to get the best out of different media -- Part III. campaigning in some specific areas: reaching SMEs; in your own workplaceMateria / lugar / evento: Campañas sociales Organización del trabajo Seguridad e higiene en el trabajo Gestión de la prevención Prevención de riesgos Publicidad Medios de comunicación Otros autores: European Agency for Safety and Health at Work
Outras classificações: 870Números normalizados: ISBN 92-95007-20-4

Direitos: In Copyright (InC)

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