Saga of the North-East
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<subfield code="a">This year is a landmark for Pohjola which is not only remembering the past but looking to current reorganization and future expansion eastwards and elsewhere. Finnish insurance companies aim at securing profitability. The vicissitudes of a world troubled by economic recession, political crisis and natural disasters affect their business as well. The Finnish economy is going through a period of fundamental change. The competition is stiff of the Finnish insurance market and the companies are also preparing for the free insurance market of an integrated Europe. Pohjola is the largest insurance grouping in Finland with one-third of the market and its name, which implies the great north, stems from the Finnish saga: Kalevala</subfield>
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