Centro de Documentacion de Fundación MAPFRE

Publicação: [S.l.] : Capgemini : EFMA, 2008Notas: Key findings -- Insurance business models are poised for change -- Customers are falling into very distinct behavioral-attitudinal segments -- Multi-distribution is on the rise as networks specialize and evolve -- Bancassurance: a successful network leverages its competitive edge -- Sporlight on developing markets: India and China -- Conclusion: innovating to achieve growth in mature marketsMateria / lugar / evento: Mercado de seguros Empresas de seguros Estrategia empresarial Satisfacción del cliente Orientación al mercado Marketing estratégico Bancaseguros Márketing de la empresa de seguros Otros autores: Capgemini
European Financial Management and Marketing Association
Outras classificações: 217

Exemplares:

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: 217 WOR WOR — Nº de registro: 042481

Empréstimo:

Disponível

World insurance report